Project Info
Reckitt Hygiene
Client: Finish
Product: Machine Cleaner
Develop messaging and assets for a digital campaign based on current TVC (see right).
Frame Finish Machine Cleaner (MC) as the most effective product to tackle bad smells from your dishwashers by giving it a hygienic deep clean.
Messaging needs to be problem-led rather than audience-led, i.e., lead with bad odours.
Our test cells should focus on Mature Families.
Multiple owners.
Work done on the campaign includes creating artwork, storyboards alongside Creative Director and updating German Translations. Provide supers “Titles” for Motion Graphic artist. Best practice when designing and supplying artwork for HTML designers for various banner sizes.
Mid -roll pre-roll 1920×1080
Mid-roll pre-roll
Mid-roll pre-roll
Mid-roll pre-roll
Static banners for web
HalfPage Banner 300×600
Mobile Banner 300×250
Skyscraper Banner 160×600
Leader board Banner 728×90
Leader board Banner 728×90
Dynamic banners for web
Halfpage Banner 300×600
Mobile Banner 300×250
Skyscraper Banner 160×600
leaderboard Banner 970×250
Mobile Banner 320×50