Project Info
Foundry Premium Cider Launch
Client: Brandhouse
Objective:
Brandhouse created Foundry Premium cider to offer the consumer a truly masculine cider with a smooth taste and genuine dry finish. The cider that you’ve been waiting for. Brewed according to age-old cider marketing traditions, the master follow a meticulous and time-consuming 871 steps process to ensure that every drop meets with their high standards.
Idea:
BLT:
They approached JWT with the task of launching the cider in a very sophisticated market. Using the traditional channels, unique POS, promotional, activation activities and off-con branding supported with the longest typographical bar counter with samples were handed out.
Multiple owners.
Accross various creative departments
Trade Presenter

Teaser campaign
Long Screen Saver