Project Info

Foundry Premium Cider Launch

Client: Brandhouse

Objective:

Brandhouse created Foundry Premium cider to offer the consumer a truly masculine cider with a smooth taste and genuine dry finish. The cider that you’ve been waiting for. Brewed according to age-old cider marketing traditions, the master follow a meticulous and time-consuming 871 steps process to ensure that every drop meets with their high standards.

Idea:

BLT:

They approached JWT with the task of launching the cider in a very sophisticated market. Using the traditional channels, unique POS, promotional, activation activities and off-con branding supported with the longest typographical bar counter with samples were handed out.

Multiple owners.

Accross various creative departments

Campaign Poster

Trade Presenter

Teaser campaign

Long Screen Saver

Campaign Posters

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