INK is the visual expression of the brand, and it’s where ideas are born. It’s playful. Fluid. Colorful. Bold. Daring. WATER gives direction, management, and control. It allows for strategic thinking, and planning and brings brands to life.
INK & WATER equals synergy.
Ink & Water, a start-up marketing agency’s visual expression needed to appear throughout their brand identity and website. To ultimately build brand awareness and grow their business. The organic movement of water and color added to this vibrated visual style. This brand identity is used across all platforms. It’s a one-page nimble design site of the agency that’s quickly realigning itself to digital-first and is constantly evolving over time.