Most industries have been going through a tough economic time, and the print industry is no exception. The industry furthermore faces it’s very own challenges, which commenced with the introduction of digital printing in the early part of 2000. This move had seen already dwindling profits eroded even further, and hit the small to medium size businesses the hardest.
Colour+ subsequently approached BrandVerse to conceptualize a re-branding of their company and to further assist in re-focusing their business by identifying potential conversations with a new target market.
BrandVerse hence designed a new identity and re-positioned Colour+ as a boutique printing house, that offers specialized large-format printing services while maintaining a perfectionist attitude when it comes to giving individual clients the deserved attention.
The corporate identity was rounded off with developing the company leitmotif “inspire-create-print”, thereby conveying an ‘if-you-can-create-it-we-will-print-it” attitude to staff and clients alike.