The Flip ‘n Braai works similar to the conventional rotisserie & comes in two parts: the sturdy collapsible frame and our custom-made high-quality stainless steel sealable grid. With the patented design flipn’braai needed to launch an e-commerce site to start selling their rotisserie.
With only a two-tone squared-off logo, building brand awareness was top of mind. The necessity to build a platform to sell their products was vital in this competitive market. The use of key social moments needed a strong brand presence. The product demonstrations had to differentiate itself from its competition. It had to be appealing to the point and start conversations. The launch of the e-commerce platform played a key part in the growth of the business followed by traditional outlets.