Project Info
BATSA
Client: BATSA
Objective:
Double is gaining traction in the market with its flavoured capsule offering. ASU30 market and currently the only flavoured capsule offering in SA. Wants to offer a new LEP flavoured Capsule by launching.
Audience:
The ASU30 consumers are “likers of things”. They are young, social, arty, trendsetters. They are curious and explorative and keep up with the latest (Taste) trends. They are influencers who love to be the first to try new things and be different. COOL KIDS.
Idea:
It needs to visually show bursts of flavour to give a visual and emotional sensorial feel. · Limited edition offering!!· Bold and vibrant colouring used in a modern/progressive way to maintain brand recognisability· Full-colour pack with Wild Poly wraps· Launched nationwide Horeca, NTE, instore, Trade Toolkit, Activations, Internal launch,
Informal Market What the Campaign should deliver:
This Campaign is all about getting consumers to Switch from Camel DOUBLE / Marlboro and try this NEW LEP PS Offering. We are not targeting loyal consumers but rather people who are willing to try new things – we need to make them NEED to try this, and brag about it to their friends.
Multiple owners.
Various 3rd party suppliers
Main POS
Instore Key Visuals
Campaign Facing
Visual POS
Demonstrates to the retailer the new Kent product offering that’s coming to market.
Visual POS
Launch of B&H Platinum switch
Activation Launch of B&H Platinum switch
Internal product Launch video
Internal product Launch video
POS Evolve material
Evolve Activation